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LTV Growth

  • Increased in-app ad revenue by 40%+ without negatively affecting retention.
  • Managed ad monetization contributing approximately 50% of company revenue.
  • Optimize subscriptions, in-app purchases, paywalls and ad monetization.
  • A/B test ad placements, frequency, formats and monetization flows to maximize revenue per user.
  • Build retention and repeat-purchase strategies using push notifications, email and in-app messaging.